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Why Should You Outsource Your Marketing Research & Analysis?

The function of marketing research and analysis is to understand the marketplace, consumer trends, and buyer behavior in order to develop products or services that best suit consumers. Marketing research has become an indispensable part of business strategy. It's also a cost-effective way to find out what customers want and how they want it.

You've done the research and you've created a comprehensive plan. You've got everything in place to make your business a success. You're ready for launch.

You're not quite there yet.

Somewhere in this process, you hit a roadblock. You need more information from your research to create a more effective plan or implement changes in your digital marketing strategy. But you don't have the time or resources to conduct another round of research on your own.

Perhaps it's because of budget constraints, or perhaps it's because you want as much control as possible over what you do with the data collected during your research phase. Whatever the reason, if you don't have enough time or money to complete your research, outsourcing can be one way to get the answers you need without compromising the quality or cost-effectiveness of your research efforts.

So why not leave your marketing research and analysis to the experts?

Defining Marketing Research and Analysis

Marketing research and analysis refer to the systematic process of gathering, analyzing, and interpreting data related to a company's products or services, target customers, competition, and market trends. This process involves using various research techniques and tools to collect and analyze data, which helps companies make informed decisions about their marketing strategies.

Marketing research can be conducted internally by a company's marketing team or outsourced to specialized research firms. Outsource marketing involves hiring external professionals or firms to conduct research on behalf of a company. This is often done to gain access to specialized expertise, resources, and technology that may not be available in-house.

Outsourcing Marketing Research and Analysis

Marketing Outsourcing involves a range of activities, including market segmentation studies, customer satisfaction surveys, brand awareness studies, competitive analysis, and product testing. The outsourcing process typically involves the following steps:

  • Defining research objectives: The company and the outsourcing firm should establish clear research objectives, including what specific data needs to be collected and how it will be used.

  • Identifying research methods: The outsourcing firm will determine the most appropriate research methods based on the research objectives, which may involve using surveys, focus groups, or other techniques.

  • Data collection: The outsourcing firm will collect data using the selected research methods, which may involve conducting surveys, gathering customer feedback, or analyzing existing data sources.

  • Data analysis: The outsourcing firm will analyze the collected data using statistical methods, data visualization tools, and other analytical techniques.

  • Reporting and recommendations: The outsourcing firm will prepare a report that summarizes the research findings and provides recommendations based on the data analysis. This report will be presented to the company for further action.

Overall, this can provide valuable insights into a company's market position, customer needs and preferences, and competitive landscape. This information can help companies make informed decisions about their marketing tactics and improve their overall business performance.

A strong foundation for your business is the best way to ensure success. The time and money you spend on marketing research and analysis should be spent on finding out how your customers feel about your brand and how they perceive your products.

In order to do this, you need to get out of the office, talk to real people and find out what they think. Outsourcing this kind of work will allow you to:

  • Save time. Working with an outsourcing partner means that they can take care of all the research and analysis tasks while you focus on running your business.

  • Save money. When it's done right, outsourcing can save you thousands of dollars each year by allowing you to focus on other areas of your business instead of doing all the grunt work yourself.

  • Get the right answers faster. You'll have access to a variety of different resources in order to find answers quickly and efficiently – which means no more waiting around for months or even years for an answer!

Examples of successful outsourced marketing research and analysis

Outsourcing marketing research and analysis can be a smart move for companies looking to gain a competitive edge in their industries. Here are three examples of successful outsourced marketing research and analysis:

A. Procter & Gamble's partnership with Acumen:

Procter & Gamble (P&G) partnered with Acumen, a marketing research firm, to conduct market research on its Pampers brand in China. Acumen conducted surveys and interviews with mothers in China to gain insights into their attitudes and behaviors regarding diaper use. Based on the research, P&G was able to make changes to its product design and marketing strategy to better meet the needs and preferences of Chinese consumers. As a result, P&G was able to increase its market share in China and strengthen its position in the global diaper market.

B. Coca-Cola's research outsourcing partnership with Research Now:

Coca-Cola partnered with Research Now, a global market research firm, to conduct a study on the effectiveness of its advertising campaigns in Europe. Research Now used its online research panel to survey consumers in several European countries about their awareness and perceptions of Coca-Cola's ads. The research showed that Coca-Cola's ads were effective in increasing brand awareness and positive perceptions among consumers. Coca-Cola was able to use the insights to optimize its ad campaigns and improve its marketing ROI.

C. Nike's data analysis outsourcing partnership with Infosys:

Nike partnered with Infosys, an IT consulting and services firm, to develop a data analytics platform that would help it better understand consumer behavior and preferences. The platform analyzed data from Nike's sales and marketing channels, as well as external sources such as social media, to identify trends and insights. Nike was able to use the insights to develop personalized marketing campaigns that resonated with its target audience. As a result, Nike was able to increase its sales and strengthen its brand equity.

In all three cases, the companies were able to leverage the expertise and resources of their outsourcing partners to gain valuable insights into their markets and consumers. Through this, they were able to focus on their core competencies and improve their overall competitiveness in their respective industries.


In conclusion, outsourcing your marketing research and analysis to marketing experts can provide numerous benefits to your business. It allows you to tap into the expertise of experienced professionals who can provide valuable insights and recommendations, while also saving you time and resources. By outsourcing, you can focus on your core business operations and leave the data collection and analysis to the experts. Additionally, outsourcing can provide a cost-effective solution compared to hiring an in-house team.

If you're looking to outsource your marketing services, there are many reputable companies and agencies available to help. It's important to do your due diligence and select a partner that aligns with your business goals and values.

Don't let your marketing research and analysis fall by the wayside. Outsource to a team of experts and gain a competitive edge in your industry. If you're ready to outsource your marketing research and analysis, reach out to us today to learn more about our services and how we can help your business grow.

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